Mr. Cheong Shin Keong

Cheong Shin Keong (SK) has over 42 years of experience in advertising, media, marketing and information technology.

He graduated with a First-Class Honours degree in Mathematics from the University of Malaya in 1978 and has worked for over a decade in various subsidiaries of J. Walter Thompson and for over three decades in Television Broadcasts Limited.

Currently, SK is Vice-Chairman of Hong Kong Television Entertainment Limited (ViuTV) and a Director of the Hong Kong Economic Journal and Apoidea, an AI-centric media company. SK also sits on the board of Bossini International Holdings Ltd as an Independent Non-Executive Director. 

His voluntary work includes serving as the Deputy Chairman of the Hong Kong Management Association, where he serves on various committees.